TikTok a hotbed of US election misinformation, analysts say

TikTok a hotbed of US election misinformation, analysts say

TikTok’s parent company, Beijing-based ByteDance, has rules aimed at limiting the spread of conspiracy theories about the midterms. But experts question how effective they are.

“Just because they had these policies in place, it doesn’t mean that they’re being enforced well,” Lloyd said, arguing that TikTok’s business model is based on “amplifying and driving people” towards content.

Although that criticism could be aimed at all social networks, a Pew Research Center survey found more than a quarter of Americans aged 18 to 29 regularly get news from TikTok – despite a sizeable minority of videos presented in search results containing misinformation, according to media monitor tool NewsGuard.

The platform’s powerful algorithm makes it possible for videos to quickly garner thousands of views, even without an established following.

And the sheer volume of content on TikTok makes it “more likely that users in general – especially more young, impressionable users – are going to come into contact with potentially divisive, polarising, objectionable content,” said Matt Navarra, a social media industry analyst and consultant based in Britain.

FALSEHOODS SLIP THROUGH CRACKS

TikTok removes content that could mislead on “civic processes, public health or safety,” according to its integrity policies – including falsehoods about voting. The platform also prohibits campaign fundraising and recently launched an in-app election centre.

“We take our responsibility to protect the integrity of our platform and elections with utmost seriousness,” a spokesman for the company told AFP in an emailed statement. “We continue to invest in our policy, safety and security teams to counter election misinformation.”

However, baseless claims of ballot fraud and conspiracy theories shared by midterm election candidates are still circulating. This is not the first time TikTok has been used to spread election falsehoods.

Earlier this year, influencer campaigns on the platform played a role in the Philippines’ presidential contest. In Germany, accounts posed as parliament and public officials, and in Kenya, the app was a den for propaganda, hate speech and misinformation.

In the second quarter of 2022, TikTok removed 113 million videos for violating its community guidelines — an amount that represents about one percent of all videos uploaded to the platform. A small fraction of the posts were removed for violating the company’s integrity policies.

Reminded of how platforms such as Facebook have served as vectors for misinformation, including baseless claims from former president Donald Trump that the 2020 US election was “stolen” from him, analysts have expressed little faith in TikTok’s incentive and ability to address the problem.

“That a company can actually make Facebook look good when it comes to misinformation and disinformation is an amazing achievement,” said NewsGuard CEO Steven Brill.

PERFECT BREEDING GROUND

The format of TikTok posts makes it easier to create misinformation, experts say – and harder for users to tell fact from fiction.

“It’s very quick, very easy, very simple to create content and to build a substantial following,” Navarra said.

Posts are short, highly edited and often contain music, captions and voiceovers that analysts say make it hard to understand nuance.

NewsGuard senior analyst Jack Brewster said the threat to the democratic process was particularly stark, given TikTok’s young audience and many users’ inexperience in identifying credible information.

“If young people are searching for election news on the platform, the videos are inherently short, so context is often lost,” he said. “There’s little to no information often about the sources.”

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