Peloton Row: Fitness maker unveils its first rowing machine

The Peloton Row.

After spending years urging customers to bike and run, Peloton now wants you to row.

The fitness maker said Tuesday it will launch its first-ever rowing machine, Peloton Row, as it navigates a challenging period spurred by consumers’ renewed interest in returning to the gym.

The Row offers the same perks as its line of at-home bikes and treadmills, with a touchscreen providing access to countless rowing workouts.

“It’s about this engaging, efficient workout in a really convenient place that we kind of make joyful, and we bring alive with remarkable instructors and the value of the community,” Tom Cortese, Peloton co-founder and chief product officer, told USA TODAY during an interview.

Peloton said preorders are available Tuesday, starting at $3,195. The rowing machine will launch this December. Customers must also purchase a monthly All-Access membership for $44 to get the appropriate workouts.

Poverty rates:Seniors are the only age group with more poverty. Here’s why

Why does the Fed raise interest rates?:And how do those hikes slow inflation?

The Peloton Row.

The Row will feature a form assist as well as form ratings to measure how users progress and improve. There’s also a 24-inch HD screen that swivels to shift between the rowing machine and floor workouts, as well as new content and instructors for rowing exercises.

Peloton surged in popularity during the height of the pandemic, as many fitness buffs unable to go to gyms due to restrictions bought equipment to use at home.

Leave a Reply

Your email address will not be published.